The Necessity of Telemarketing in Singapore

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As far as economic power in Southeast Asia is concerned, Singapore is a country to be reckoned with. Aside from its vast industrial and technological resource, it also has one of the most intellectual professionals in the region, further spurring its growth. Also, its economy needs to be constantly satiated with products and services that companies are more than willing to provide. These are just some of the factors that make Singapore a very attractive venue for businesses both in and out of the country. Not surprisingly, even professional telemarketing has reared its old but reliable head towards that direction.

Why telemarketing?

To start with, Singapore is basically an import-to-export country. It imports raw materials and goods, process them in their factories, and then export them for a higher price. This means that most of its goods come from other countries. Doesn't this system present itself as a very promising venture for foreign exporters? One successful partnership with an exporter to a Singapore company can mean thousands, or even millions of dollars, for both sides. This calls for a way to attract the attention of Singaporean entrepreneurs. Now this is where the problem comes in. To be correct, there are several problems that need to be dealt with. Failure to do so will certainly result to a whole new set of headaches.

In the first place, there is no one industry that dominates the Singaporean economy. If a company wants to do business in this country, it must be familiar with the who's-who in the industry. It won't do if a dairy exporter calls a plastic manufacturer. The next problem lies with the culture of Singapore. This country is essentially a melting pot of various nationalities. Be they Indians, English, Chinese, Japanese, Indonesian, or African, Singapore has them all. This results to an ethnic mix and match that may bewilder the uninitiated businessman. And third, given the multi-ethnicity of Singapore, language barriers may pose as a serious communication hindrance. An in-house team of telemarketers may not be able to handle the accents and nuances of their prospects in Singapore.

This is pretty much the reason why telemarketing services are becoming an in-demand profession. Whether it's in lead generation or appointment setting services, telemarketing has proven itself to be a very dependable tool. Why not? Most businesses agree that lead generation services are a very challenging profession, and it calls for the skills of experienced professional telemarketers to get the job done. It's the same thing with appointment setting, where the skills and experience of telemarketers is what makes the difference between a successful or failed telemarketing campaigns. Not to mention that telemarketing firms often have the information needed by client companies in order to reach prospects. In addition, most of telemarketers are familiar with the local environment, as well as the culture, of Singapore. More often than not, these people are familiar with various languages spoken there, thus enabling clearer communication between the client and the prospects it wishes to do business with.

Can telemarketing bring about better business performance, both for local and foreign firms? It depends on who these companies trust. While there are plenty of professional telemarketing companies that dot the planet, there are only a handful of those who can actually do the job. Most are simple frauds or, in the worst cases, plain and simple identity thieves. Being cautious, as well as informed, can help a company in choosing the right set of outsourced telemarketers. Choosing the ones recognized by government agencies, respected by peers, and has a proven track record of successful campaigns, can actually bring a successful venture into the Singapore market.
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